If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


John Fareed Hospitality Consulting LLC Joins Horwath HTL

December 12th, 2016 by John Fareed

John Fareed Hospitality Consulting LLC Joins Horwath HTL. The world’s leading hotel, tourism and leisure consultants. We’re proud and honored to officially announce that John Fareed Hospitality Consulting has joined Horwath HTL, the world’s largest and most experienced hospitality consulting brand with forty-five offices in thirty-nine countries. Horwath HTL is a member of Crowe Horwath […]

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How independents can compete in the content arms race

September 9th, 2016 by John Fareed

How independents can compete in the content arms race. Guests want online content from and about your hotel when they’re looking to book and during their stays. Here are five tips on how independent properties can keep ahead. Traveling consumers have an insatiable appetite for content, putting hoteliers in the middle of a content arms […]

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The Electric Relaunch of the Novotel New York Times Square

May 17th, 2016 by John Fareed

The Electric Relaunch of the Novotel New York Times Square. Case studies are a new feature to Naked Hospitality. Each is designed to illustrate how our approach to strategic market planning resulted in meaningful ROI for clients, such as this one outlining our international award-winning relaunch campaign for the Novotel New York Times Square. CHALLENGE […]

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A Conversation with John Washko, Vice President of Group Marketing and Sales, Atlantis, Paradise Island

May 10th, 2016 by John Fareed

A Conversation with John Washko, Vice President of Group Marketing and Sales, Atlantis, Paradise Island. Conversations with key executives, such as this one with John Washko, are some of my favorite features on Naked Hospitality. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have […]

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