Conversations

How independents can compete in the content arms race

September 9th, 2016 by John Fareed

How independents can compete in the content arms race. Guests want online content from and about your hotel when they’re looking to book and during their stays. Here are five tips on how independent properties can keep ahead. Traveling consumers have an insatiable appetite for content, putting hoteliers in the middle of a content arms […]

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A Conversation with John Washko, Vice President of Group Marketing and Sales, Atlantis, Paradise Island

May 10th, 2016 by John Fareed

A Conversation with John Washko, Vice President of Group Marketing and Sales, Atlantis, Paradise Island. Conversations with key executives, such as this one with John Washko, are some of my favorite features on Naked Hospitality. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have […]

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A Conversation with Rick Garlick, Global Travel Practice Lead, JD Power & Associates.

April 8th, 2016 by John Fareed

A Conversation with Rick Garlick, Global Travel Practice Lead, JD Power & Associates. Conversations with key executives, such as this one with Rick Garlick, are some of my favorite features on Naked Hospitality. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have real-world impact, […]

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It’s Time To Beat Our Branding Addiction

March 8th, 2016 by John Fareed

It’s Time To Beat Our Branding Addiction. Hoteliers need to stop branding for the sake of branding and replace that addiction with fewer, more meaningful, consumer-focused brands. Picture it: I’m standing at the head of the table in a hotel boardroom. Sitting around the table are the regional team of a major hotel brand, the […]

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