Creativity and Innovation

Fetching dog lovers for tail-wagging profits.

June 11th, 2014 by John Fareed

Fetching dog lovers for tail-wagging profits. I always say; “there are riches in niches,” and with over 70 million dogs in U.S. households—according to the American Veterinary Medical Association—being dog friendly is a growing opportunity for hoteliers. A recent TripAdvisor pet travel survey of more than 1,000 U.S. animal owners revealed that 49 percent of […]

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The in-room hotel gym gains muscle

August 1st, 2013 by John Fareed

There is growing demand among traveling consumers for increased privacy and more healthy options. As such, the concept of the in-room hotel gym continues to gain traction.

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The more, the merrier?

July 5th, 2012 by John Fareed

Not necessarily. Sometimes less is more. Psychologists say too much choice doesn’t free us, but numbs us. We cope by opting out, and begin to make purchase decisions based solely on price. With the addition of every new brand, we add to the confusion and commoditization of the hotel industry, making marketing efforts all the more difficult. The luxury segment is fast becoming a textbook example of over branding, in terms of declining brand loyalty and the premium consumers are willing to pay.

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