Strategy

How independents can compete in the content arms race

September 9th, 2016 by John Fareed

How independents can compete in the content arms race. Guests want online content from and about your hotel when they’re looking to book and during their stays. Here are five tips on how independent properties can keep ahead. Traveling consumers have an insatiable appetite for content, putting hoteliers in the middle of a content arms […]

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Fetching dog lovers for tail-wagging profits.

June 11th, 2014 by John Fareed

Fetching dog lovers for tail-wagging profits. I always say; “there are riches in niches,” and with over 70 million dogs in U.S. households—according to the American Veterinary Medical Association—being dog friendly is a growing opportunity for hoteliers. A recent TripAdvisor pet travel survey of more than 1,000 U.S. animal owners revealed that 49 percent of […]

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The in-room hotel gym gains muscle

August 1st, 2013 by John Fareed

There is growing demand among traveling consumers for increased privacy and more healthy options. As such, the concept of the in-room hotel gym continues to gain traction.

Posted in Creativity and Innovation, Strategy | 1 Comment »


Winning market share in the new economy

October 22nd, 2012 by John Fareed

Hospitality, travel and tourism marketers continue to demonstrate that despite having “dollar poor” marketing budgets, it is possible to be ingenuity rich.

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