From Invisible To Icon: How To Become An Expert In Your Industry.

My new book was officially released today. In From Invisible To Icon, I share my personal journey from U.S. Marine, to professional magician, to internationally recognized hotel marketing expert.

We all know that personal branding has become the secret weapon of today’s business sphere. Just as the nature of business has been altered forever by the forces of branding, achieving success as an individual has also changed. And just as many businesses fail to adapt and deploy effective brand strategies, most individuals fail to get it right.

Working with Sean Hunter, my goal in writing the book was to share the personal journey of how I went about building my brand and positioning myself as an expert in the hospitality industry. It’s not magic, really. But the effects have been truly magical. This is how I did it. This is how you can do it.

If you’re interested in a copy, the book is available via, or your favorite bookseller.

I hope you enjoy the read!

This entry was posted on Wednesday, March 27th, 2013 at 1:53 pm and is filed under General News . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “From Invisible To Icon: How To Become An Expert In Your Industry”

  1. Katie says:

    Your book is wonderful. I am 23 years old and just completed a master’s degree in International Tourism Management in London last year. I am working in Tourism Public Relations in California now. I was looking for role models in this industry because I went into it not knowing anyone else who worked in this industry. I was searching on Google and stumbled on your book. Great work. Really loved it! Hope to meet you at an industry event someday. Definitely made a difference for me and I am sure it is a great help to others too!

    • John Fareed says:

      Thank you for the kind words Katie. So pleased that you found From Invisible To Icon of value. I attend most of the hotel investment conferences, as well as many other industry conferences such as the HSMAI Adrian Awards next month in NYC. Please look for me should you find yourself at such an event, and let’s do try and connect. I wish you great success!

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