If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


Time to go head-to-head with your chain competitors

May 3rd, 2016 by John Fareed

Time to go head-to-head with your chain competitors. Now is the time to beef up your sales and marketing efforts if you’re an independent hotelier. From a sales and marketing perspective, there’s never been a better time to be an independent hotelier. Internet marketing and distribution continue to level the playing field for independents, while […]

Posted in Opinions | No Comments »


Metamorphosis of the Novotel New York Times Square

April 29th, 2016 by John Fareed

Metamorphosis of the Novotel New York Times Square. Case studies are a new feature to Naked Hospitality. Each is designed to illustrate how our approach to strategic market planning resulted in meaningful ROI for clients, such as this one outlining our international award-winning renovation campaign for the Novotel New York Times Square. CHALLENGE In late […]

Posted in Case Studies | 1 Comment »


Beyond millennials: Traditional demographics don’t work

April 11th, 2016 by John Fareed

Beyond millennials: Traditional demographics don’t work. The hotel industry has been quick to shift marketing and design to the millennial guest, but as consumers across generations have changed what they want in a hotel stay, the lines between traditional demographics are blurring. Are there any new hotel brands not focused on millennials? For decades hotel […]

Posted in Opinions | No Comments »


A Conversation with Rick Garlick, Global Travel Practice Lead, JD Power & Associates.

April 8th, 2016 by John Fareed

A Conversation with Rick Garlick, Global Travel Practice Lead, JD Power & Associates. Conversations with key executives, such as this one with Rick Garlick, are some of my favorite features on Naked Hospitality. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have real-world impact, […]

Posted in Conversations | No Comments »




Page 2 of 712345...Last »