If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


It’s Time To Beat Our Branding Addiction

March 8th, 2016 by John Fareed

It’s Time To Beat Our Branding Addiction. Hoteliers need to stop branding for the sake of branding and replace that addiction with fewer, more meaningful, consumer-focused brands. Picture it: I’m standing at the head of the table in a hotel boardroom. Sitting around the table are the regional team of a major hotel brand, the […]

Posted in Advice, Conversations, Opinions | 2 Comments »


A Conversation with Alex Gregory, Director of Sales and Marketing for Sea Island.

February 3rd, 2015 by John Fareed

A Conversation with Alex Gregory, Director of Sales and Marketing for Sea Island. A new feature to Naked Hospitality is a conversation with key executives, such as this one with Alex Gregory. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have real-world impact, encourage […]

Posted in Conversations | No Comments »


The Evolution of Hotel Marketing

January 20th, 2015 by John Fareed

The Evolution of Hotel Marketing. For many years, Alex Gibson and I have shared the marketing lectern teaching students pursuing their MBA in Hospitality Management at the Institut de Management Hôtelier International (IHMI) at the École Supérieure des Sciences Economíques et Commerciales (ESSEC), one of Europe’s preeminent business schools, just outside Paris, France. As part […]

Posted in Advice, Opinions | 1 Comment »


Hyatt Palm Springs creates wow experience.

November 3rd, 2014 by John Fareed

Hyatt Palm Springs creates wow experience. As most everyone knows, I spend the majority of life cruising 500mph at 35,000 feet. This week I pulled the November issue of Delta’s Sky magazine out of the pocket in front of me and found the Editor’s Pick titled Hyatt’s Cookie Cart. The article read; “Craving a sweet […]

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