If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


Fetching dog lovers for tail-wagging profits.

June 11th, 2014 by John Fareed

Fetching dog lovers for tail-wagging profits. I always say; “there are riches in niches,” and with over 70 million dogs in U.S. households—according to the American Veterinary Medical Association—being dog friendly is a growing opportunity for hoteliers. A recent TripAdvisor pet travel survey of more than 1,000 U.S. animal owners revealed that 49 percent of […]

Posted in Creativity and Innovation, Strategy | No Comments »


A Conversation with Elizabeth Cambra, Vice President, Pricing and Revenue for Outrigger Hotels and Resorts

April 3rd, 2014 by John Fareed

A new feature to Naked Hospitality is a monthly conversation with key executives, such as this one with Elizabeth Cambra. I started this site with the belief that truthful conversations about hospitality marketing would inspire new ideas. Ones that have real-world impact, encourage paradigm-shifting execution, and demonstrate that far-sighted risk taking can deliver meaningful return on investment.

Posted in Conversations | No Comments »


The in-room hotel gym gains muscle

August 1st, 2013 by John Fareed

There is growing demand among traveling consumers for increased privacy and more healthy options. As such, the concept of the in-room hotel gym continues to gain traction.

Posted in Creativity and Innovation, Strategy | 1 Comment »


From Invisible To Icon: How To Become An Expert In Your Industry

March 27th, 2013 by John Fareed

My new book was officially released today. In From Invisible To Icon, I share my personal journey from U.S. Marine, to professional magician, to internationally recognized hotel marketing expert.

Posted in General News | 2 Comments »




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