If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


Winning market share in the new economy

October 22nd, 2012 by John Fareed

Hospitality, travel and tourism marketers continue to demonstrate that despite having “dollar poor” marketing budgets, it is possible to be ingenuity rich.

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Marketing to the modern family

September 12th, 2012 by John Fareed

The stereotypical image of the American family continues to experience dramatic change. Reference the hit comedy series Modern Family, which begins its fourth season this fall on ABC, and was originally conceived, by Christopher Lloyd and Steven Levitan while sharing stories of their own “modern families.”

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Not just a river in Egypt

September 2nd, 2012 by John Fareed

It’s as close to a religious experience as I get. On any given Sunday, you’ll find me—no matter where I am in the world—in a Starbuck’s or the like, drinking a quad-espresso and reading the Sunday newspaper. Lately, I can’t help but notice that my paper continues to get thinner, and as I look around the coffee shop, I see fewer and fewer people with ink on their fingers. Instead I see most everyone staring down at their smart phones and tablets, usually with their ear buds firmly implanted.

Posted in Advice, Opinions, Strategy | 6 Comments »


It’s time to go all in!

August 24th, 2012 by John Fareed

We’re all aware that the dramatic, and oftentimes frustrating, evolution of technology has fundamentally changed the way traveling consumers approach booking decisions. Thanks to the Internet and mobile technology—smart phones, pads and laptops—travelers can shop, compare and purchase at anytime, from anywhere.

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