If you've come here looking for titillating bits and the bare facts about hospitality marketing, you came to the right place. What I have to say may get some roused. And I might show you things you'd rather not see. No wee-wees, ta-tas or hoo-has, just the naked truth.


Stay away from “too” series — Post #2

June 28th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea. Here is post number two.

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“So why the rhino Fareed?”

June 19th, 2012 by John Fareed

It’s a question I’ve been asked at least a hundred times the past two years at meetings, speaking engagements and hotel investment conferences around the globe. Maybe you asked me. I know it’s off topic, “making you a better hospitality marketer,” but I wanted to take a few lines to tell the story here. Thanks for indulging me.

Posted in General News | 1 Comment »


Stay away from “too” series — Post #1

June 11th, 2012 by John Fareed

One of my favorite remarks when closing a speech revolves around the concept of “too.” I recommend hotel marketers stay away from the adverb, and decided to craft a few posts around the idea.

Posted in Advice | No Comments »


Out to launch

June 1st, 2012 by John Fareed

It’s a challenging and hugely exciting time to be working in hospitality marketing. The worlds of traditional marketing, public relations, interactive and social media are merging in new, industry-altering ways every day.

Posted in General News | 2 Comments »




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